Window Splashes

Window splashes on the exterior glass of your business opens you to many marketing and branding opportunities. You will definitely attract drive-by traffic by using our bright, attention getting colorful designs. Let potential clients know of your specials or simply build your brand.

Many people shy away from advertising, not because of the cost, but because they don’t know how to get results and don’t understand the long-term residual effects. Think about it, if you knew that for every $100 you spend on window splashes you could produce $200 or more in sales, you would get out your check book and buy your ad, right?

When it comes to producing great window splash advertising, the single most important resource you can work with is information. Let your potential customers know about what specials you are featuring, why your product or service is better than your competitor, or announcing your first ever event. Target your drive-by traffic by using a personal message to get a greater connection within the community.

In fact, you can never have too much of it. All the truly great campaigns of the last 50 years have been based on solid information. One example of this prerequisite virtue is the classic David Ogilvy ad for Rolls Royce with the headline, "At 50 miles an hour, the loudest noise you can hear is the ticking of the dashboard clock." Ogilvy didn't spout pseudo engineering, "Power Glide Auto Gismo smoothes the ride and puts you in charge." Or snob appeal, "When you arrive in your pink Château La Grande, the girls at the country club will die with envy." Instead he featured the unmatched craftsmanship, quality, and design of the car via the least talked about piece of equipment in it--the clock!

1. Window splashes advertising is the only medium you can control – if you want your message to hit on the day a product launches or event is about to happen, this is the only vehicle you control completely.
2. Advertising allows you to target ideal customers only – when you match a very personal message to a very select audience you get far greater connection.
3. Window splashes advertising creates awareness for your content – The force that drives a great deal of conversion and trust building these days is educational content – ebooks, seminars and blog posts – advertising is a great way to help get that content found and consumed once you’ve gone to the effort to produce it.
4. Advertising adds credibility to your message – Don’t ask me why this is exactly, but every time I run advertising people comment that business must be going well. The perception that you can afford advertising is often enough to sell and resell prospects and customers alike and makes it easier to get attention for your entire message.
5. Advertising amplifies everything else you’re doing – When you are using advertising to create awareness for your content you automatically create more awareness for everything you are doing. Journalists find companies that advertise, referral sources remember companies that advertise, people fan and follow and friend from ads, and employees can point to well-placed ads as a source of pride in place they work.

The pros could be:

• You're in a startup mode; you need to let people know you exist.
• You've been around a while, and people still don't know you from a hole in the wall.
• Your competition advertises.
• Your competition is killing you.
• You have a deep-seated desire to kill your competition.
• You think you have a unique product/service.
• You are convinced you have a unique product/service.
• You want to be the next GE/IBM/Nike/P&G.
• Everyone else seems to advertise.
• Your wife/husband/partner/dog thinks it's a good idea.

The cons could be:

• You have no idea where to begin.
• You don't think you have enough money to do it properly.
• You know your competition will probably outspend you.
• You're not sure if you have a unique product/service.
• You are absolutely sure you don't have a unique product/service.
• You're not ready to commit to a long-term program.
• You see advertising as an ill-begrudged expense, not an investment.
• Your best friend once got ripped off by an ad agency.
• You're quite sure you've never been influenced by an ad in your life.
• Your wife/husband/partner/dog thinks it's a dumb idea.

Window Splashes Provide Information

When it comes to producing great advertising, the single most important resource you can work with is information. In fact, you can never have too much of it. All the truly great campaigns of the last 50 years have been based on solid information. One example of this prerequisite virtue is the classic David Ogilvy ad for Rolls Royce with the headline, "At 50 miles an hour, the loudest noise you can hear is the ticking of the dashboard clock." Ogilvy didn't spout pseudo engineering, "Power Glide Auto Gismo smoothes the ride and puts you in charge." Or snob appeal, "When you arrive in your pink Château La Grande, the girls at the country club will die with envy." Instead he featured the unmatched craftsmanship, quality, and design of the car via the least talked about piece of equipment in it--the clock!

Start off with as much information as you can. It doesn't matter if you discard or fail to use 90 percent of it, the remaining 10 percent will contain that one nugget that will separate you from everyone else in the market.

Interestingly enough, some of the best advertising around is produced by those companies small enough for the founder and initial management team to be involved in every aspect of their advertising and marketing. The same people who had the guts and vision to take the risks required when starting their business in the first place are people who still believe passionately in what they are doing.

Target Your Local Market

Print publications tend to serve specific geographic areas or specific consumer groups, and sometimes they serve both. Newspapers, for example, usually cater to specific cities and their surrounding areas. This makes a window splashes an ideal advertising medium for a business that provides services. First appearances count. Importance of having an appealing storefront. The customers most likely to use the business's services probably live within your area or neighborhood. Magazines that cater to specific audiences, such as snowboarders, deliver to customers that already spend money on products related to that topic and will almost certainly buy related products in the future.

Reader Engagement

When watching television or surfing the web, people often multitask, meaning they divide their attention. In the case of television, watchers often leave the room during advertisements. Readers who purchase newspapers and magazines actively and intentionally engage with the material on the page, including the advertisements. A survey conducted by the Newspaper Association of America found that 79 percent of readers took some action after viewing print advertisements, with 46 percent purchasing something.

Window Splashes Add Credibility

Advertising often commands a genuine or at least perceived credibility. The readership trusts the information the publication offers, and the advertisements in the publication reap the benefits of that trust. Readers lend the advertising in the publication more credibility by virtue of appearing in the publication. Psychologists refer to this type of trust transfer, where the positive qualities of one thing influence the perception of another thing, as the "halo effect."

Visual Appeal

A well-designed glossy advertisement creates a visual appeal that draws attention. Readers may pause to look at the ad or even return to look at the ad a second time. The longer, or more times, the reader looks at the ad, the higher the chances of the reader remembering the product or service in the advertisement.

Splash Window Advertising provides storefront window designs and artists that hand paint them, Contact Us